A media company for onchain finance. Its first product is a masterclass series where the companies building onchain finance explain their yield products, end to end, to the capital that allocates. Season 1 filmed in New York. First episode live June 30, 2026.
New York / Buenos Aires — WYCF (Where Yield Comes From) launches on June 30, 2026 as new media for the capital arriving onchain. Its first product is a masterclass series. Each episode takes a single onchain yield product and explains it end to end on a whiteboard: where the yield comes from, who carries the risk, what happens if the collateral breaks, and why allocators should trust it. The data behind each episode is verified by Stablewatch.
Episode 1 covers sUSDS, the largest yield-bearing stablecoin onchain, presented by Piotr Saczuk of Osero, one of the agents in the Sky Ecosystem.
Trillions of dollars are moving onchain. New ways of structuring capital, generating yield, and building financial instruments that did not exist five years ago are now live and growing fast. Serious capital is finally turning to look, arriving with the questions any allocator asks before deploying: where does the yield come from, who carries the risk, what happens when something breaks.
The companies building this new system have had nowhere good to answer those questions. The information exists, but it is scattered, technical, or buried in pitch decks. WYCF was built to close that gap with the quality the subject deserves.
WYCF does not review or rank. It presents. Each product is explained in full, in public, by the people closest to it, in front of the audience that allocates capital. The format is built on four questions every allocator asks, and the rigor of answering them on camera, without slides, is the point. Appearing on WYCF means submitting a product to scrutiny in public.
Every episode ships with a full data breakdown verified by Stablewatch, published as downloadable files that allocators and their own tools can work from directly.
Season 1 is filmed in a New York studio. Future seasons take the format live, in front of the capital that decides, where the questions come back at the presenter in real time.
WYCF (Where Yield Comes From) is new media for the capital arriving onchain. Its first product is a masterclass series where each episode takes one yield product and explains it end to end: where the yield comes from, who carries the risk, what happens if the collateral breaks, and why allocators should trust it. The format puts the people closest to a product in front of the audience that allocates capital, with data verified by Stablewatch. Season 1 is filmed in New York.
Created by Agustín do Rego, previously Marketing Lead at Sky (formerly MakerDAO), one of the largest protocols in onchain finance.