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This document is how WYCF works, who watches, and how to partner.
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WYCF is built for one audience: the capital that allocates onchain. Allocators, treasury managers, family offices, and the operators deciding where serious money goes next.
This is not a retail audience. WYCF does not chase reach. The format is demanding on purpose, so the people who engage are the ones who allocate, advise, or build in onchain finance. A smaller room, every seat occupied by someone who matters.
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WYCF does not review or rank. It presents.
Each episode takes one yield product and explains it end to end, on a whiteboard. The format is built on the four questions every allocator asks before deploying capital:
The data behind every episode is verified by Stablewatch and published as downloadable files allocators can run through their own AI tools.
Appearing on WYCF means submitting a product to scrutiny you do not control, in public. That is what makes it worth watching, and what makes presenting a statement in itself.
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The first season is filmed in a New York studio. Each episode features one product, presented by the people closest to it. Data verified by Stablewatch.
Episode 1: sUSDS, the largest yield-bearing stablecoin onchain, presented by Piotr Saczuk of Osero.
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The format goes live. A room of selected allocators and journalists, in person, asking their questions and asking them again. Filmed as a show. Small premium audience. Being in the room is the signal.
The next season is built with a small group of partners before it goes public. Get in touch
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WYCF partners with a small number of companies it respects. There are a few ways to be in the room.
The brands associated with a full season. Present across every episode, in the production and in the distribution. The closest association with WYCF, limited to a few per season.
The brand that verifies the numbers. Every figure behind every episode, validated independently and published openly. The partner associated with the rigor that makes the format what it is. Currently held by Stablewatch.
Creators, journalists and outlets with access to the room.
When the format goes live, the room itself opens up. Hosting, the dinner, the experience around the event.
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| Season | Location | Date | Status |
|---|---|---|---|
| Season 1 | New York | June - 2026 | In production |
| Season 2 | Singapore | October - 2026 | [Open to founding partners] |
| Season 3 | Europe | Q1 - 2027 | [Open to founding partners] |
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If you are building in onchain finance and want the room to see how your product actually works, reach out. Contact: [email protected]
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