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WYCF launches as new media for the capital arriving onchain
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WYCF (Where Yield Comes From) is new media for the capital arriving onchain. Its first product is a masterclass series where each episode takes one yield product and explains it end to end: where the yield comes from, who carries the risk, what happens if the collateral breaks, and why allocators should trust it. The format puts the people closest to a product in front of the audience that allocates capital, with data verified independently by Stablewatch. Season 1 is filmed in New York.
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New media for the capital arriving onchain.
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WYCF is a media company for onchain finance. Its first product is a series that presents yield products to the capital that decides. Each product is explained in full, in public, by the people closest to it, and the audience reacts. The format is built on four questions every allocator asks: where the yield comes from, who carries the risk, what happens if the collateral breaks, and why it should be trusted.
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Created by Agustín do Rego. Previously Marketing Lead at Sky (formerly MakerDAO), one of the largest protocols in onchain finance.
Agustín do Rego is the founder of WYCF. He spent two years inside Sky (formerly MakerDAO), one of the largest protocols in onchain finance, working on brand and creative across one of the hardest rebrands in the space. He built his adult financial life on stablecoins after emigrating from Argentina, and works today at the intersection of media and onchain finance. He started WYCF to give the companies building the new financial system a place to explain themselves, with the quality the subject deserves.
Agustín do Rego is a creative marketer and founder working in onchain finance. He calls himself a native of stablecoins: his financial life and the stablecoin ecosystem grew up on the same curve. After two years inside Sky, he built WYCF to close the gap between what onchain finance builds and how it explains itself to the capital now arriving.
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Information will be updated as soon as more episodes go live.
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